Dear Entrepreneur or Small Business Owner:
You don't have to be a copycat marketer.
In fact, "you can do marketing that you're proud to put your name on!"
"Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package.
At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor.
Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to crete and release tension. And most of all, give people the tools and stories they can use to achieve their goals.
It's time to stop lying, spamming, and feeling guilty about your work.
It's time to stop confusing social media metrics with true connections.
It's time to stop wasting money on stolen attention that won't pay off in the long run.
It's time to be seen by first learning to see."
Seth Godin's Message to YOU:
"This is the chance you've been waiting for. The opportunity to bring work you care about to people eager to engage with it, pay for it, and talk about it.
I believe that the only way to make a difference is to truly see and understand the people you seek to influence. Once they're fully engaged, they will be happy to help you spread the word.
This book will change the questions you ask, the things you notice, and most of all, the work you're able to do. It will help you make things better by making better things.
Your work matters. Make a ruckus."
You're Invited! Will You Join Us?
Join other South Dade CEOs to discuss Seth's latest work and think about how we might apply these concepts to your work.
We will hold 3, 1-hour discussions the first 3 Mondays of February.
Will you join us?
Will this learning experience change your life and your business?
But it's up to you.
If you're game—start reading or listening and we'll see you on February 4th, at 12:30 pm.
Danilo Vargas, ManagerAccelerate South DadeThe Miami-Dade District 8 Small Business and Nonprofit Incubator